News Mazda Still Wants a Rotary Engine, But Profits Come First

17:31  12 september  2017
17:31  12 september  2017 Source:   Motor Trend

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We also appreciate that Mazda is still openly One of the main reasons anybody drives a Mazda RX-8 is because they want a sports car with a rotary engine . However, the madmen at Bodge Rides Garage

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We're big fans of Mazda's past rotary engined cars, so anytime it files a new rotarypatent, or a rumor surfaces that the RX-9 is finally headed to production, we get excited.We also appreciate that Mazda is still openly committed to trying to find a way to bring the rotary engine back. But we also have to accept that it's probably not going to happen anytime soon, and one of the biggest reasons is that Mazda can only invest so much money into technology that's unlikely to be a major profit driver.

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We're big fans of Mazda 's past rotary engined cars, so anytime it files a new rotary patent, or a rumor surfaces that the RX-9 is finally headed to production, we get excited. We also appreciate that Mazda is still openly committed to trying to find a way to bring the rotary engine back.

Mazda Still Wants a Rotary Engine , But Profits Come First - Motor Trend /Link.

Speaking with Australia's Car Advice,Kiyoshi Fujiwara, Mazda's head of research and development, said other technologies have to take priority right now."For surviving, Mazda needs money to spend on autonomous driving technology, co-pilot, and next-gen SkyActiv-D, and hybrid systems and electrifications," said Fujiwara. "Therefore we need the money."

  Mazda Still Wants a Rotary Engine, But Profits Come First © Motor Trend Staff

But Fujiwara also confirmed that the small Japanese automaker hasn't given up on the rotary. "We are still working on a rotary engine itself with a limited number of engineers, but we have to get money now and also we have to be positioned to be able to become higher brand image. We can do that [eventually]. We don't give up," he told Car Advice.

At this point,though, bringing back a rotary engine is more about brand prestige than anything else."Rotary is not for getting money. Just before deciding to start again [on] rotary engines, we need money; [then] if we need more brand image, more characteristics, we need rotary vehicles," said Fujiwara. "Normally Europeanor German brands have very strong characteristics cars;Audi,Mercedes-BenzorBMW, they have these kind of icon models—performance models—to pull up the brand itself. We are now not in this kind of situation."

Mazda-Toyota partnership has us dreaming of a rotary hybrid

  Mazda-Toyota partnership has us dreaming of a rotary hybrid And like any dream, it probably won't be there when we wakeThe companies say they "will further explore the possibilities of other complementary products on a global level." These are in addition to Mazda providing the Mazda2 to Toyota as the Yaris iA, and Toyota providing Mazda a commercial van to sell in Japan. So what could these future complementary products be? We have a couple of ideas, one that's ludicrous but awesome (and, sadly, probably won't ever happen), and the other grounded in reality.

Mazda Still Wants a Rotary Engine , But Profits Jaguar Electric E-Type Zero Concept is an EV We Jaguar to Offer Electrified Powertrains on All Mazda Still Wants a Rotary Engine , But Profits Come First .

Mazda Still Wants a Rotary Engine , But Profits Come First . Mazda can only invest so much money into technology that's unlikely to be profitable anytime soon, so a new rotary engine is on the back burner.

  Mazda Still Wants a Rotary Engine, But Profits Come First © Motor Trend Staff

To justify adding a halo performance model, Mazda knows it needs to increase its profits."We have twice had bad experience for rotary engines for our financial situation, therefore we have to carefully consider and carefully decide how to do that. Some of the stakeholders and shareholders cannot allow it at this moment," he said. But if the company's financial situation improves, you may actually see Mazda build a rotary-powered performance car. "If we can get more robust business structure, I can explain it, I can get approval. If it's needed," Fujiwara said.

So the rotary engine definitely won't make a return anytime soon. But if we all give Mazda enough of our money, maybe the RX-9 will actually happen.

Mazda RX Vision concept pictured.

Source: Car Advice

Mazda RX VISION Concept front three quarter 06 © Motor Trend Staff Mazda RX VISION Concept front three quarter 06

The Only GM Car Powered By a Production Rotary .
Of course it was badge-engineered Mazda. A full-size sedan of that.Meanwhile in 1974, Mazda had nothing to show for itself. Except for some binoculars for looking across the water.

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