News Ford SUV lineup grows at both ends

19:00  13 february  2018
19:00  13 february  2018 Source:   Autofile

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Ford welcomes new-to-continent sub-compact EcoSport, new huge Expedition.

A year ago, while the U.S. vehicle industry plunged 1.8 percent generally speaking, subcompact SUVs grew 7 percent. “Whether you’re downsizing but still want SUV capability, or looking for more space for your growing family, the Ford lineup has you covered.”

2018 Ford EcoSport© Provided by Autofile 2018 Ford EcoSport

Ford is burning its SUV-lineup candle at both ends, with the introduction to North America of the subcompact EcoSport and a new mammoth-sized Expedition.

“SUVs are hot, and we’ve brought two new ones to the fold that cater to two completely different sets of people,” said Michael O’Brien, Ford SUV marketing manager. “Whether you’re downsizing but still want SUV capability, or looking for more space for your growing family, the Ford lineup has you covered.”

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Preparing for Lease- End . Vehicle Protection. Commercial Financing. Regardless of the Ford CUV or SUV model, they're capable, convenient and versatile. They provide the power you need to tow a trailer, accelerate past a slow-moving vehicle in front.

“Whether you’re downsizing but still want SUV capability, or looking for more space for your growing family, the Ford lineup has you covered.” “ Both campaigns work on such an emotional level,” said Tito Melega, GTB chief creative officer.

Research

2018 ford ecosport
ford ecosport

Available since 2004 and now in its second generation, EcoSport comes to North America in the midst of a worldwide sub-compact SUV boom that has seen segment sales triple in the past three years, and North American sales increased more than 50-fold in this decade, as more models from more companies come on-stream, and as consumers buy into the SUV capabilities without SUV fuel-economy mindset.

The second-generation EcoSport has been available in other parts of the world since 2013, but its exterior design was refreshed for 2017, with a revised front end that bears the now familiar Ford large-hexagonal-grille nose. The rear has also been tweaked, while the interior gets updated with an 8-nch floating touchscreen, and connectivity that includes Apple CarPlay and Android Auto.

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“ Ford SUVs have proven their credentials time and again, and continue to be set benchmarks for innovation and quality. As the sales grow both globally and regionally, so too will the Ford SUV lineup , evident by the four new nameplates planned within the next five years.

As the sales grow both globally and regionally, so too will the Ford SUV lineup , evident by the four new nameplates planned within the next five years. We are in the business of creating not just high-quality vehicles that customers want

The 2018 EcoSport lineup includes a front-wheel drive model powered by a 123-hp 1.0-litre turbocharged 3-cylinder engine, and a 166-hp 2.0-litre 4-cylinder 4-wheel drive model. Both models use a 6-speed paddle-shift automatic.

At the other end of the spectrum, the 2018 Expedition comes to market in large and larger sizes (Expedition and Expedition Max, respectively), both powered by a 375-hp 3.5-litre EcoBoost V-6, which can tow up to 4,218 kg (when properly equipped), using a 10-speed paddle-shift automatic.

Ford expects Expedition to be popular with the older Millennials, which are heading into the 40s, now the largest buying demographic for 3-row SUVs. And because of its overall size, Expedition offers up first-class-like room and comfort.

The cargo area also features a cargo management system that allows stowing items in levels for ease of loading up and reaching in.

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Ford is doubling down on the growing SUV market, not only by finally updating the Expedition for 2018 but also by introducing the all-new EcoSport micro- SUV . The EcoSport, while new to our shores, has been selling well in Europe for years and adds to Ford ’s mission in expanding its SUV lineup in the

Both SUVs will be supported with new multi-channel marketing campaigns the show the vehicles in the various ways in which owners use them.

“The Ford SUV story is not so much about people conquering terrain, but rather people conquering life,” said O’Brien. “Both campaigns emphasize the people over the vehicle.”

“Both campaigns work on such an emotional level,” added Tito Melega, chief creative officer at ad-agency GTB, which created the campaigns. “They tie together the vehicles and the everyday unstoppable heroes who drive them, by empowering people to strive to achieve dreams they never thought were possible.”

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Ford To Announce Later This Year Which Cars Will Get The Axe .
The company is doubling down on SUVs and pickup trucks. Research Research New Used New & Used Make Model We know Ford is planning to axe some – if not a good portion – of its car lineup in favor of trucks and SUVs. In addition to outright cuts, models that survive will see a reduction in trim levels. Details haven’t been discussed on exactly what that means yet, but according to Automotive News Europe the automaker will offer up a clearer plan of action later this year.At the beginning of January a report surfaced that Ford had cancelled its planned update for midsize Fusion sedan.

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