News Rolls-Royce says SUV will in fact be called Cullinan, releases photos

18:10  14 february  2018
18:10  14 february  2018 Source:   Autoblog

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Update 12/01/2016: Nine months after we got our first glimpse at the Cullinan SUV , Rolls - Royce releases two official, camouflaged images on a production-ready SUV and confirms that the SUV is being called Project Cullinan .

Rolls - Royce to show new Cullinan SUV in 'closed-room' events. If I didn’t know any better, I’d say that the SVAutobiography is actually the Rolls - Royce Cullinan we ’ re so anxious so see Rolls - Royce Cullinan Gets Rendered Based On Spy Photos .


We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker.

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"The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Müller-Ötvös. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others."

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Now the automaker has confirmed that its forthcoming sport - utility vehicle will indeed be called Cullinan . To accompany the name announcement, Rolls - Royce has released a series of new photos of the prototype undergoing testing.

Rolls - Royce released images of its upcoming SUV , the Cullinan , covered in black and white camaflouge. "It is the most fitting name for our extraordinary new product," Rolls - Royce CEO Torsten Müller-Ötvös said in an announcement.

At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017.

Rolls-Royce Cullinan to Be Revealed Behind Closed Doors .
Potential buyers can view the ultra-luxurious SUV before its world debutStarting this summer, potential customers can view the upcoming Rolls-Royce Cullinan SUV in special closed-room events. The "high-sided vehicle," as Rolls-Royce likes to say, has been caught camouflaged on at least a few occasions testing at the N rburgring and even on the streets of California.

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