News Ford to ramp up Lincoln rollout in China in bid to catch rivals

18:26  13 april  2018
18:26  13 april  2018 Source:   Autoblog

2020 Ford Explorer to go RWD, get 400-hp ST version

  2020 Ford Explorer to go RWD, get 400-hp ST version The Explorer's gonna go back in time.TTAC broke the news about the platform switch four years ago. The return to rear-wheel drive would take the Explorer back to its roots; the first four Explorer generations were truck-based, rear-drive haulers. The new CD6 architecture is said to be a big chunk of the $5 billion Ford invested in Lincoln, and it works for front-, rear-, and all-wheel-drive vehicles. That kind of flexibility leads us to believe it's more like Volkswagen's highly adjustable MQB toolkit than a traditional platform. The CD6 foundation will also support an unnamed Lincoln to be built at the Chicago plant.

All Lincoln vehicles that Ford now sells in China are brought in from North America. But it is playing catch up to hometown rival General Motors Co (NYSE:GM) and German luxury brands including Audi (DE:NSUG), BMW (DE:BMWG) and Mercedes-Benz (DE:DAIGn), which have invested heavily in

With no plans to roll out Lincoln in Europe, Ford sees China as an important opportunity with its rapidly growing luxury-vehicle market. Here's the issue, though: Ford 's Lincoln is gaining excellent traction with Chinese consumers early in the game, but to catch rivals , it's going to need to begin

a car parked in front of a building© Copyright 2018 Drew Phillips / Autoblog DETROIT/BEIJING — Ford Motor Co's premium Lincoln brand plans to build as many as five new vehicles in China by 2022, according to two U.S. sources, in a move to expand sales in the world's largest vehicle market that would also blunt the impact of trade U.S.-China trade spats.

Ford has said it plans to build an all-new sport utility vehicle in China by the end of 2019, however the company has not detailed future production plans for the Lincoln brand in China beyond that.

"Our localization plans to support the China market are on track and will serve to further drive Lincoln's growth in China," Lincoln spokeswoman Angie Kozleski said. "Beyond that, it would be premature to discuss our future product and production plans or timing."

The New Navigator and Expedition are so Popular, Ford had to Boost Production

  The New Navigator and Expedition are so Popular, Ford had to Boost Production It spent $25 million USD to be able to build them fasterEarlier this month, the new Ford Expedition beat out four other three-row, full-size SUVs to take first place in our Beasts of Burden comparison. And the new Lincoln Navigator? Let's just say the Cadillac Escalade better watch its back. As impressive as both these SUVs are, it should be no surprise that demand has been high. Apparently, though, demand has been so high, Ford had to speed up production just to keep up.

Source: Ford Motor Co. Can Lincoln succeed by selling fancy Fords ? As I've said over and over when talking about rival General Motors' (NYSE:GM) efforts to revitalize its own luxury brand, Cadillac, any successful luxury-vehicle The first three Lincoln dealerships in China opened earlier this month.

That's an impressive surge in China by Ford , especially considering it was playing catch - up to the In fact, last year, Ford 's sales in China surpassed those of Japanese rivals Honda and Toyota, and To take advantage of this growth it will require automakers to ramp up production capacity to meet

Sources familiar with Ford's production plans told Reuters the automaker now expects to begin building the new Lincoln Aviator in China in late 2019 or early 2020, along with replacements for the MKC compact crossover and the MKZ midsize sedan, followed in 2021 by the all-new Nautilus, which replaces the Lincoln MKX crossover.

A fifth model, a small coupe-like crossover, is tentatively slated for production in China in 2022, the sources said.

Lincoln To Kill The Continental

  Lincoln To Kill The Continental Lincoln will discontinue the Continental once the current generation has run its course, a decision that comes not two years after the upscale automaker revived the storied nameplate. The revelation comes from Ford Authority, which cites "sources intricately familiar with Ford's future product plans for its Lincoln brand." That anonymous source was unable to say why the company plans to cut the 2018 Lincoln Continental, but it's not hard to draw yet another line between the falling sales of sedans and the ever-increasing popularity of crossovers and SUVs.

REUTERS/Stringer. Glancing at the small cars in the massive manufacturing complex in the city of Chongqing in southwestern China , the 32-year Ford veteran is satisfied with the way production has ramped up since the plant opened in February.

Image source: Ford Motor Company. Lincoln has been a very bright spot for Ford this year. All of the Lincolns sold in China are imported from North America and sold through a They're up 15% year to date. What it means: Ford has work to do in China . Ford was late to China relative to its global rivals .

Ford has much to lose if the war of words over trade between China and U.S. President Donald Trump escalates into a full-blown tariff war. Last year, it shipped about 80,000 vehicles to China from North America, more than half of them Lincolns to support the brand's growth.

All Lincoln vehicles that Ford now sells in China are brought in from North America.

Even if China does reduce its 25 percent tariff on imported vehicles - as Chinese President Xi Jinping promised on Tuesday - it is not clear that would mean a big, long-term increase in Fords and Lincolns made in U.S. factories heading to Chinese showrooms.

Ford is pursuing long-range plans to build more vehicles in China to serve a market that is now roughly 60 percent larger than the U.S. market, and projected to keep growing.

But it is playing catch up to hometown rival General Motors Co and German luxury brands including Audi, BMW and Mercedes-Benz, which have invested heavily in Chinese production in recent years as a form of insurance against trade, political and currency gyrations and to lower price points for their premium cars.

Lincoln Aviator Lives, Will Be Revealed At New York Auto Show

  Lincoln Aviator Lives, Will Be Revealed At New York Auto Show The teaser doesn't tell us much about the new SUV, but we won't have long to wait.Hot on the heels of Ford’s big announcement for a gaggle of new and updated SUVs in the next couple years comes this, a teaser for the new Lincoln Aviator. Wait, did we just say Aviator, as in the rebadged Ford Explorer that lasted all of three years and was last seen in 2005? Yes we did. Or technically, Lincoln did.

More than doubling its investment in EVs in bid to catch up with GM and other major automakers. It was a dramatic escalation in Ford ’s crosstown rivalry with General Motors, which has seen its stock prices rise thanks to its commitments to both electrification and autonomy.

Now, it looks like rival domestic operators could get a chance to play catch - up sooner than expected, according to a report from The Telegraph. But as with all things commercial, we'd caution you to expect some regulatory bumps in the road to this rollout .

Chinese vehicle imports from all markets last year climbed to 1.2 million, but still represent less than 5 percent of total vehicle sales in the country, according to figures from the China Automobile Dealers Association. Less than a quarter of the imported vehicles sold in China — 267,473, according to Statista — came from U.S. auto plants.

The current 25-percent tariff rate makes it tough for Ford's American premium brand to compete with GM's Cadillac and the Germans, which avoid the import tariff on their locally built vehicles.

"As long as Lincolns are not manufactured in China, the brand's sales will no doubt suffer continuously," Zhu Kongyuan, Secretary General of the China Auto Dealers Chamber of Commerce (CADCC), told Reuters.

Reporting by Paul Lienert and Norihiko Shirozu.

Lincoln cuts back on sales to fleets, hopes to court millennials .
Can America's other luxury brand continue its rise from irrelevancy by reducing fleet sales and making cars for individuals?The problem with fleet sales -- and this is something that many domestic automakers have suffered from for a long time now -- is that having people predominantly see your vehicles as livery vehicles or rental fleet fodder means that eventually, and with few exceptions, fleet managers become your customers.  Then you're building cars to appease them, rather than the average US buyer, and the cycle continues and gets worse.

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