Food & Drink Pepsi Just Launched a Sparkling Water Line

21:12  09 february  2018
21:12  09 february  2018 Source:   Eat This, Not That!

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PepsiCo just launched a new line of sparkling water , bubly, with zero-calories, no artificial flavors and no sweeteners. The new drink is likely the beverage company’s response to the cult-favorite seltzer LaCroix—and bubly is all dressed up for the part.

PepsiCo ’s new sparkling water line is trying to cut into the current soaring popularity of La Croix. The company behind drinks like Pepsi , Mountain Dew and Gatorade has launched a new line of flavored sparkling waters called Bubly.

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It’s no secret that the $1.2 billion sparkling water industry is booming right now, with key players such as Spindrift and La Croix killing the game, and Coca-Cola recently announcing its new line of fruity Diet Cokes. Now, it seems like PepsiCo wants to get in on the fun, too, as it just released a new brand of zero-calorie flavored fizzes dubbed Bubly (with one b).

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Aquafina FlavorSplash Sparkling water beverages and liquid water enhancers are now available on store shelves nationwide. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi -Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.

Press Release | Great Tastes. Aquafina™ Unveils New Line Of Flavored Sparkling Water . PepsiCo generated more than billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi -Cola, Quaker and Tropicana.

Pepsi bubly © PepsiCo Pepsi bubly

So far, we know that the cans come in eye-catching colors, splattered with emoji-like faces, while the can tabs feature light-hearted messages in textspeak such as “hey u,” “yo,” and hiii.” And, they’re available in eight funky flavors: Applebubly, Cherrybubly, Grapefruitbubly, Lemonbubly, Limebubly, Mangobubly, Orangebubly, and Strawberrybubly. In addition to boasting a calorie-free nutrition label, the beverages also skip any sweeteners and are instead flavored with “natural flavors,” like those found in La Croix.

“When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs,” said Todd Kaplan, VP of the water portfolio at PepsiCo North America Beverages, as reported by AdAge. “We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today.”

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Showing just how blurry the lines are getting, PepsiCo launched a drink last week that it describes as "sorta juice, sorta soda, sorta sparkling water ." In addition to the still, unflavored versions, Coke's Dasani and Pepsi 's Aquafina have been rolling out sparkling and flavored extensions.

Pepsi ’s new 1893 craft soda line isn't just inspired by millennials’ interest in mixology but by more And now PepsiCo is trying to tap into both trends with its launch campaign for the new 1893 of authentic ingredients like certified fair trade sugar and sparkling water make it a refined cola-drinking

Bubly is making an appearance at this year’s Oscars and will hit store shelves nationwide this month. Crack open a colorful can and see if any of the flavors rival our favorite 12 Sodas That Are Actually Healthy.

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