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Food & Drink Burger King has changed its name to 'Pancake King' to mock IHOP's rebrand as IHOb

11:51  13 june  2018
11:51  13 june  2018 Source:   msn.com

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Burger King has changed its name to ' Pancake King ' to mock IHOP ' s rebrand as IHOb . Burger King poked fun at the rebrand by changing its name to " Pancake King " on Twitter and Facebook. "If we have other people in the world of burgers commenting on our burgers , it can only help," IHOP ' s

Yesterday, IHOP announced a major rebrand , changing its name from International House of Pancakes to IHOb : International House of Burgers . The change is an attempt to highlight the diner’ s lunch and dinner options in tandem with its breakfast menu.

(Video provided by Fox News)

  • IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers.
  • Burger King poked fun at the rebrand by changing its name to "Pancake King" on Twitter and Facebook.
  • "If we have other people in the world of burgers commenting on our burgers, it can only help," IHOP's president previously told Business Insider.
a sandwich sitting on top of a table © Facebook/Burger King

IHOP's burger-centric rebranding as IHOb has inspired some mockery from fast-food chains.

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Business Insider: Burger King has changed its name to ' Pancake King ' to mock IHOP ' s rebrand as IHOb . Business Insider: IHOP is changing its name to IHOb — I visited the restaurant and saw a big hint that the 'b' stands for ' burgers '.

Following IHOP ' s big reveal that it was changing it ' s name to IHOb , Burger King took to social media to mock the rebrand . Taking a shot at IHOP ’ s transition from a pancake to burger focus, the fast food joint changed its name to Pancake King on both Twitter and Facebook.

Now, Burger King has taken a direct shot at the breakfast chain's revamp.

Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for burgers, sparking some backlash from other burger chains.

Later Monday, Burger King also rolled out a new name: Pancake King.

The burger chain, which serves pancakes for breakfast, changed its name on its social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.

When one Twitter user asked whether Burger King had a grill that IHOb could borrow, "Pancake King" responded with a Taylor Swift-inspired allusion to its new identity.

"Sorry, old Burger King can't come to the phone right now..." the chain tweeted - a clear reference to Swift's song "Look What You Made Me Do."

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Burger King is changing it ' s name to Pancake King after IHOP changes their name to IHOB ! Burger King Trolls iHob By Renaming Itself ‘ Pancake King ’ On Twitter & Fans Are Dying With Laughter. REX/Shutterstock.

Burger King poked fun at the rebrand by changing its name to " Pancake King " on Twitter and Facebook. "If we have other people in the world of burgers commenting on our burgers , it can only help," IHOP ' s president told Business Insider. IHOP ' s burger -centric rebranding as IHOb has

a screenshot of a cell phone © Twitter

Customers were quick to celebrate the rise of Pancake King.

"A team of people went to school for years and collectively paid hundreds of thousands of dollars - if not more so they could present us with this marketing masterpiece," one person commented on Facebook.

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