Canada Health Canada considers sweeping ban on junk food ads aimed at children and teens

15:20  10 june  2017
15:20  10 june  2017 Source:   cbc.ca

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Health Canada is considering a widespread ban on the marketing of unhealthy food to kids under the age of 17. The Conservative senator introduced a private member's bill last November that would have banned junk food advertising to children under 13.

Article: Canada urged to ban junk food ads aimed at kids by: Andrew Duffy. Not only are the children more likely to consume the foods they see on Limiting Ads of Junk Food to Children - July 18, 2007, New York Times. Kids Get Diet of Junk Food Commercials - March 28, 2007, CBS News.

Eating junk food frequently at work is tied to negative emotions, says psychologist. © CBC Eating junk food frequently at work is tied to negative emotions, says psychologist.

Health Canada is considering a widespread ban on the marketing of unhealthy food to kids under the age of 17. It could cover everything from TV, online and print advertising to product labelling, in-store displays and even end some sponsorships for sports teams.

The federal government announced the first step in St. John's this morning by launching public consultations on how foods are marketed to kids in Canada.

"Most of the foods that are marketed to kids are these ones that are high in fat, high in sugar, high in sodium, so that's what we're looking at," said Hasan Hutchinson, director general at Health Canada, who is overseeing the consultations.

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advertising aimed at children and government subsidies for healthy food .The report titled Obesity in Canada on advertising food to children and using the experience in that province as the basis for a national ban Day weekend, consider this: Americans have the cheapest food in history, and that

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"That would then cut out all of the things like, of course, your regular soda, most cookies, cakes, pies, puddings, ice cream, most cheeses because they are high in fat, they're high in salt," he said.

Health Canada would also target foods such as sugar-sweetened yogurt, frozen waffles, fruit juice, granola bars and potato chips.

The federal government looked at the Quebec ban on advertising to children, which has been in place since 1980.

In that province, companies can't market unhealthy food to children under 13 years old. But Health Canada wants to go further, banning marketing to any person under 17.

"We know of course that children under 13 are particularly impressionable. But we feel that evidence is showing that teens [in the] 13- to 17-year-old age group are equally a vulnerable group," Hutchinson said.

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Junk food advertising is to be banned across all children 's media – including online and social – in a landmark decision to help tackle childhood obesity. The “significant” change would help protect the health and wellbeing of children and lead to a major reduction in the number of ads for HFSS food

Canada CA. Deutschland DE. The ban is being considered by the UK's advertising watchdog, the Committee of Advertising Practice (CAP), as part of a public consultation. Junk Food Advertising Should Be Banned Near Schools, Says LGA. Six Ways to Reduce Sugar in Our Children 's Diet.

He points to the fact that many young teens have their own income for the first time, and are not as closely supervised by their parents.

Targeting high caffeine drinks

It is an argument Senator Nancy Greene Raine supports.

The Conservative senator introduced a private member's bill last November that would have banned junk food advertising to children under 13.

But in her first appearance before the Senate committee studying her bill earlier this month, Greene Raine told senators she will be amending her bill to raise the age once it goes for clause-by-clause consideration.

"Some products that are being marketed to teenagers are, in my mind, very harmful. Red Bull. Rockstar. These highly caffeinated soft drinks are working on the adolescents — they like those products. But targeting them is really unhealthy," Greene Raine said.

And she worries bad food choices made as teenagers lead to bad food choices in adulthood.

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Box 3: children ’s understanding of advertising intentions. Junk food advertising : findings. It considers also arguments which maintain that junk food can be part of a balanced diet and that the [137]. J Massola, ‘Major parties reject ban on junk food ads for children ’, The Canberra Times, 3

For years, health officials have warned that bombarding children with junk food commercials has contributed to the problem of childhood obesity. Among the ads aimed at children and teenagers , 72 percent are for candy, snacks, sugary cereals or fast food .

"A predilection to choosing foods high in sugar, salt, and fat as teenagers, can result in poor food choices for the rest of their lives," said Greene Raine. "It's recognized as one of the precursors to becoming overweight and obese, leading to all kinds of other chronic diseases."

Sports teams

As part of the consultations, Health Canada is asking the public if the advertising ban should extend to sponsorships of sports teams.

Hutchinson said this is one area he thinks there could be some pushback from parents, who may believe sponsorships are critical for small sports teams to operate.

"They're advertising because it has an affect. There's a reason why they're putting money into those sorts of programs," Hutchinson said.

Greene Raine said she understands the link between sponsorships and sports — the senator won gold and silver medals for skiing at the 1968 Olympics, later becoming a spokesperson for Mars bars.

Still, Raine believes there should be some kind of limit on sponsorship of sports teams by companies that sell junk food.

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1. Canada . Quebec's law passed in 1980 restricting junk - food marketing to kids was the first of its kind, banning fast food marketing aimed at children under 13 in print and electronic media.

We should even consider restricting the marketing of all food , period. Fast- food marketing aimed at children emphasizes giveaways and movie tie-ins much more frequently than ads targeted at adults, according Junk food ads on TV tend to target African-American and Latino youth. August 19, 2015.

"When you see things like: 'wear your team jersey and come to our fast food outlet and we'll give you a free slushie,' that crosses the line," Raine said.

Revising the Canada Food Guide

Health Canada is also launching a second round of consultations on the revised Canada Food Guide.

There were nearly 20,000 submissions in the first round of consultations in the fall of 2016, including 14,000 from the public.

The guide lists the foods Canadians should use as the foundation of a good diet, such as fruits, vegetables and whole grains.

But for the first time, Health Canada is also listing the foods that should be avoided outright.

"What we've done is a special case on avoidance of processed or prepared beverages that are high in sugars, because based on our evidence reviews, we think we've got enough evidence to be as strong as that. We've never said anything quite that strong," said Hutchinson.

On the naughty list: soft drinks, fruit-flavoured drinks including water, energy drinks and flavoured milks.

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