Money Don’t Boycott Tim Hortons — Boycott its Stock

07:30  12 january  2018
07:30  12 january  2018 Source:   fool.com

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Investors ought to forget about boycotting Tim Hortons , owned by franchisor Restaurant Brands International Inc. (USA) (NYSE:QSR). Boycott its stock instead.

Tim Hortons and the association have declined interview requests, and did not immediately respond to questions about the boycott . Republication or distribution of this content is expressly prohibited without the prior written consent of Toronto Star Newspapers Limited and/or its licensors.

a cup of coffee on a table© Provided by Fool

The messy situation surrounding Tim Hortons and the minimum wage continues to get worse, which isn’t good news for owners of Restaurant Brands International Inc. (TSX:QSR)(NYSE:QSR) stock.

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The hypocrisy of a Tim Hortons: a business built on coffee breaks

  The hypocrisy of a Tim Hortons: a business built on coffee breaks If all Canadians lost their paid breaks, like some workers at a Tim Hortons in Ontario, what would be left of the once iconic company?MCD

Why I'm Boycotting Tim Hortons . Guy Crittenden Editor, HazMat Management. Tim Hortons needs to step up its game as a corporate crew member before its reticence over the gestation crate issue permanently damages its reputation.

The first company to come under fire for exactly that is Tim Hortons . Last week, employee reports surfaced that certain franchises were pulling some For now, employees and supportive community members are protesting at some stores and encouraging a boycott of the coffee chain.

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First, it was social media boycotts like “No Timmies Tuesday” that urged loyal customers to visit independent coffee shops on January 9, forsaking their daily double-double ritual.

Now organized labour is wading into the fight, suggesting that Restaurant Brands has plenty of money to do the right thing for its franchisees’ low-paid employees.

“Head office has the means to ensure that these reprisals against workers are reversed, and we are calling on them to do so immediately,” said Pam Frache, the Ontario co-ordinator of a campaign for higher minimum wage dubbed Fight for $15 and Fairness. “And we are not going to stop, actually, until they make this happen. We need to make it right for these employees.”

By the numbers: How much will the minimum wage hike cost Tim Hortons?

  By the numbers: How much will the minimum wage hike cost Tim Hortons? The Great White North Franchisee Association says the minimum wage increase will cost the average Tim Hortons franchise $243,889.10 a year Here’s a closer look at the numbers provided by the association, which says on its website it represents 50 per cent of the Tim Hortons chain in Canada. The figure is based on a minimum wage increase of $2.40 an hour The calculation assumes the $2.40 increase will be applied to every worker’s salary. Only employees who were making the previous minimum wage, $11.60 an hour, are legally entitled to the new rate, $14. Some businesses have said the higher rate will inflate their entire payroll because they want to maintain pay differentials between newer hires and more senior staff. The $2.40 rate is bumped up to $3.35 an hour when other costs are factored in. GWNFA says this figure includes Canadian Pension Plan, Employment Insurance, Employee Health tax, workers’ compensation premiums, training costs, sick leave, and increased vacation pay. Increased vacation pay introduced by Bill 148 will only impact workers who have been with a company for five years or more. They will now be entitled to three weeks leave. Average number of employees at a Tim Hortons store: 35 Average increased cost for one full-time employee: $6,968.26 Divided by the hourly cost increase (of $3.35) per employee and a 52-week year, this figure suggests Tim Hortons employees work a 40-hour week.

If Tim Hortons doesn’ t want Canadian oil money, let’s not give it to them. Boycott Tims . And the moment they caved in: Sign the petition! We the undersigned Canadians demand that Tim Hortons rescind its anti-oilsands boycott .

Can we get 100 Likes?? Do you drink Tim Hortons ?? I'm Canadian, SO Tim Hortons is a big part of my life. There is some controversy going on with Timmies

Restaurant Brands could end this

The finger pointing has gotten to the point where loyal customers are abstaining from their coffee or tea to protest the underhanded actions of both Tim Hortons’ franchisees and the franchisor itself — Restaurant Brands International — who has more control of the situation then its letting on.

After seeing the letter, [Niki] Lundquist went into her usual Tim Hortons in Whitby, Ont., to ask whether they made similar cutbacks,” reported TheGlobe and Mail on January 9. “She said she decided to stop frequenting it after an employee reluctantly told her they were no longer paid for breaks. Employees at the other three Tim Hortons on her commute into work told her they were instructed not to speak about it, she said, so she inferred similar changes were afoot and gave up her Tim Hortons’ teas.

What Tim Hortons is doing is flat out bad for business and I said as much when the news first broke on January 4. I understand that many feel Premier Wynne is to blame for this fiasco, but she’s just a convenient scapegoat who allows Restaurant Brands to continue its blitzkrieg on Tim Hortons’ expenses.

Patrons boycott Tim's over employee treatment

  Patrons boycott Tim's over employee treatment Patrons boycott Tim's over employee treatment"No one has ever seen me without a Tim Hortons cup in my hand," said the in-house trade union counsel.

Tim Hortons Boycott News (Unpaid Breaks, Loss of Benefits, and No LUNCH!) Tim Hortons *Magic Levitation Commercial* | Creamy Chocolate Chill - Продолжительность: 2:20 TimHortons 3 001 071 просмотр.

What kind of message are you trying to send?'Many other Trump supporters got riled up, calling for a boycott of the business.'#MAGA supporters please retweet the hell out of this! After all @realDonaldtrump has done for American businesses

The #BoycottTimHortons campaign, while optically positive, is the type of campaign that rarely gains traction. In fact, it could end up hurting the employees by having their hours cut back to make up for the lost revenue from such a boycott.

Boycott the stock

Fool.ca contributor Chris MacDonald believes that the Ontario situation is a blip on the radar given that Restaurant Brands does business in other parts of the country and the world. He’s not wrong.

However, he does minimize the importance of Tim Hortons to Restaurant Brands’ top and bottom line.

Tim Hortons’ successful expansion outside of Canada depends entirely on the brands’ iconic name. If this situation moves to other provinces dealing with minimum wage hikes, the financial fallout will be much bigger than anyone realizes.

Restaurant Brands will continue to be profitable, perhaps at the expense of Tim Hortons’ franchisees, and therefore employees, in Ontario,” MacDonald stated January 9. “If you’re an investor focused on long-term growth and profitability and believe in Restaurant Brands’ business model, accepting bumps along the way is par for the course.”

Tims customers fight cutbacks at rallies

  Tims customers fight cutbacks at rallies TORONTO - Protesters who rallied outside Tim Hortons locations across Ontario on Wednesday roasted some franchisees for slashing workers' benefits and breaks in an effort to compensate for the province's minimum wage hike, but many said their gripes would not derail their daily coffee runs. Those who gathered said they were worried staff would be negatively impacted if they boycotted to spite the small handful of franchisees — not necessarily the 16 locations that were targeted — who demanded workers cover a larger share of their dental and health-care benefits and take unpaid breaks to offset the 20 per cent raise to $14 an hour.

And who doesn' t love their infamous Rrrrollll Up The Rim to Win contest? I am willing to put my pride aside and in fact boycott Tim Hortons indefinitely. However, I can no longer support a company that lacks respect for its customer base.

The ads had been running for aobut three weeks when Tim Hortons yanked them from its restaurants. Federal Defence Minister Jason Kenney and Calgary MP Joan Crockatt have also expressed support of the Tim Hortons boycott .

In my estimation, MacDonald’s view, while probably accurate, reflects poorly on Canadians. Here are three reasons why.

First Restaurant Brands came in after acquiring Tim Hortons in 2014 and fired a bunch of people at its head office in the worst manner possible. Read Marina Strauss’ excellent article, Inside the Brutal Transformation of Tim Hortons to find out more.

Restaurant Brands then raised coffee prices and other franchisee costs to the point where over half the Tim Hortons’ franchisees were forced to band together under the Great White North Franchisee Association to sue the company.

Finally, the company has chosen to sit idly by while the franchisees’ employees take it on the chin — the people who can least afford it —  solely to keep profits growing.

Hurt Restaurant Brands where it counts

Canadians aren’t known as big protestors. It’s time we took a stand against the American and Brazilian interests that are ruining an iconic brand.

Do the right thing. Sell QSR stock now.

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Fool contributor Will Ashworth has no position in any stocks mentioned. The Motley Fool owns shares of Restaurant Brands International Inc.

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