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Money How ‘not donating’ your $25 Loblaw gift card can actually help the food bank

19:55  04 march  2018
19:55  04 march  2018 Source:   globalnews.ca

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Since Loblaw announced it would be giving out $ 25 gift cards in response to its role in a bread price-fixing scheme , Canadian charities have reported a surge of people looking to donate them. The Greater Vancouver Food Bank (GVFB)

WATCH: $ 25 Loblaws gift card registration begins Monday. Since Loblaw announced it would be giving out $ 25 gift cards in response to its role in a bread price-fixing scheme , Canadian charities have reported a surge of people looking to donate them. The Greater Vancouver Food Bank (GVFB) says

Loblaw's $25 card is likely a shrewd strategy to reduce legal costs, says experts.© Nathan Denette/CP Loblaw's $25 card is likely a shrewd strategy to reduce legal costs, says experts.

Since Loblaw announced it would be giving out $25 gift cards in response to its role in a bread price-fixing scheme, Canadian charities have reported a surge of people looking to donate them.

The Greater Vancouver Food Bank (GVFB) says their organization and its sister groups are more than happy to accept the cards, but says would-be donors can actually triple their assistance by not donating the cards.

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WATCH: $ 25 Loblaws gift card registration begins Monday. Since Loblaw announced it would be giving out $ 25 gift cards in response to its role in a bread price-fixing scheme , Canadian charities have reported a surge of people looking to donate them. The Greater Vancouver Food Bank (GVFB) says

"When we receive gift cards , we have to go to the store and pay retail prices," notes the CEO of the Greater Vancouver Food Bank . Loblaw customers upset after company asks for proof of ID for $ 25 gift card .

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Should you sign up for Loblaw’s $25 gift card?

That's because when they get the cards, food banks are forced to buy food at retail stores, rather than through their bulk wholesale suppliers, explained GVFB CEO Aart Schuurman Hess.

"When we receive gift cards, we have to do our shopping in the store and pay with those gift cards, and pay retail prices," Schuurman Hess told CKNW's Jill Bennett Show.

"To give you a perfect example, when we buy apples straight from the farm, we pay between 25 and 30 cents a pound. When we have to to go to the store, that amount is much higher. That's where the buying power comes in."

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How to donate your $ 25 Loblaw gift card to charity. Gift cards are a better way to give than dropping off food , he says. “We prefer gift cards so the food banks can choose the foods they’re short on and buy those goods for their patrons.”

Loblaws $ 25 gift certificates should be in the mail soon and the head of Food Banks B.C. says she is encouraged by how many people are already offering to donate their grocery gift cards .

Schurmann Hess says food banks prefers cash donations, because they can take that money and buy in bulk from local farmers and large suppliers -- transforming every donated dollar into $3 worth of food.

Turning the cards to cash to power-up donations

Schurmann Hess says the charity will still gladly accept the cards, but he recommends would-be donors take another approach instead: use the card at the store to buy yourself $25 worth of food, then make a $25 cash donation to the food bank.

A cash donation will also get you a charitable donation tax receipt — something you'll miss out on if you just give the card.

Schurmann Hess says the GVFB, which serves about 27,000 people a week in Vancouver, Burnaby, New Westminster and the North Shore, is also educating its members on how to apply for the gift cards themselves.

Loblaw began accepting registrations for the $25 gift cards in January, after admitting its part in an industry-wide bread price-fixing arrangement.

To qualify for a gift card, you must not be a minor and must declare you bought certain packaged bread products at eligible banner stores in Canada before March 1, 2015.

You can register for one of the cards here. Registration closes May 8.

Loblaw under fire for gift card requests .
Loblaw Companies Ltd. isn't providing details as to why some Canadians have been singled out with requests to hand over additional personal information to secure their $25 gift card related to the alleged bread price-fixing scandal. Customer outrage has fomented online as Canadians take to Twitter to express privacy concerns about the company's decision to ask some to provide a scan of their driver's licence or utility bill in order to receive the card. Some have also commented on the perceived irony of Loblaw's apparent fraud prevention measure, given that the gift cards are a gesture of apology for deceiving the public."Wait.

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