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Money Coca-Cola Is Launching the Last Product You Ever Thought it Would

13:16  09 march  2018
13:16  09 march  2018 Source:   inc.com

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These days, I think of Coca - Cola as a brand name, more than a product . Traditionally, it is made with a distilled beverage called shōchū and sparkling water, plus some flavoring," he said. Ah, the ever -present flavoring.

These days, I think of Coca - Cola as a brand name, more than a product .Once it was a ubiquitous presence not only on TV and on billboards, but in people's hands.Tastes have changed.

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We think that Coca - Cola No Sugar is the best tasting sugar-free cola we have ever made. It is the product of years of research and marks the latest step in Australia’s launch of Coca - Cola No Sugar follows its debut in Mexico last year where the consumer response to the great new taste has been

If all the Coca ‑ Cola ever produced were in 8-ounce contour bottles, and these bottles were laid end to Thirsty consumers around the globe now enjoy Coca ‑ Cola Company products 1.7 billion times Company accountant, Frank Robinson, names the drink “ Coca ‑ Cola ,” and thinking the two Cs would

Imagine it with a little kick.

The end of an era? Or the beginning of a new one?

These days, I think of Coca-Cola as a brand name, more than a product.

Once it was a ubiquitous presence not only on TV and on billboards, but in people's hands.

Tastes have changed. As has the awareness of sugar's less-than-sweet side.

To combat this, the company has gone out of its way to embrace any and every new beverage trend that comes along.

Oh, you mean you haven't yet tried Diet Coke Zesty Blood Orange or Diet Coke Twisted Mango?

No, I didn't make those up.

Now Coke is tossing all caution to the gales.

It's launching an alcoholic drink.

Yes, after 130 years of steering clear of the demon side of drink.

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More importantly, we launched Coca - Cola Zero Sugar in 20 markets, with a clear four-point playbook of a great-tasting reformulated product , evolved marketing, new I think you all have seen that come through in the results of both Coke Hellenic and Coca - Cola European Partners in the last few days.

Over the last few months, Coca - Cola have been branching out. Coca - Cola are making their first ever alcoholic drink. Looking at it now, it ’s weird we’ve never seen the company launch into the alcohol market before. It wouldn’t be the first Japan-specific Coca - Cola product : the Asian country is one

Coke recently slipped the news onto its website, as it discussed trends in Japan.

Jorge Garduo, president of Coca-Cola Japan, revealed that the product is called Chu-Hi.

"This is a canned drink that includes alcohol. Traditionally, it is made with a distilled beverage called shch and sparkling water, plus some flavoring," he said.

Ah, the ever-present flavoring.

What might be on Coke's mind? Why, the fact that its drinks get sold next to alcoholic drinks.

"Globally, it's not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market," said Garduo.

Naturally he insisted that this was a Japan-only (real) thing, not something that's likely to drift to other parts.

To which I say, ring-pull the other one.

Here's a line from the company's Fourth Quarter results report: "Throughout 2017, the Company made progress in transforming the culture of the organization to be more nimble and entrepreneurial."

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WONG KIM MAY ESHA CHOWDHURY KHO XIAN WEI 3.1% of all beverages consumed around the world are Coca - Cola products . If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2000 times.

Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. Beginning with a hit song, the new campaign featured what proved to be one of the most popular ads ever created. I'd Like to Buy The World a Coke.

There was also an emphasis on an "expanding consumer-centric portfolio."

Do you think consumers all over the world might want to try something a little more punchy from Coke?

Do you think moving into alcohol-infused drinks might be an entrepreneurial move that freshens Coke's image?

I have a feeling it just might.

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.


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