Money Starbucks says aims to triple China revenue by 2022

23:02  16 may  2018
23:02  16 may  2018 Source:   reuters.com

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SHANGHAI (Reuters) - Starbucks Corp (SBUX.O) is looking to more than triple its revenue and almost double its store count in China over coffee chain, which recently raised .15 billion in a deal with Nestle SA (NESN.S), aims to have 6,000 stores in the country by the end of 2022 , it said in a

SHANGHAI (Reuters) - Starbucks Corp is looking to more than triple its revenue and almost double its store count in China over the next five years U.S. coffee chain, which recently raised .15 billion in a deal with Nestle SA , aims to have 6,000 stores in the country by the end of 2022 , it said in a

A cup of Starbucks coffee sits on a table in a cafe in central Hong Kong© REUTERS/Joel Boh/File Photo A cup of Starbucks coffee sits on a table in a cafe in central Hong Kong Starbucks Corp (SBUX.O) is looking to more than triple its revenue and almost double its store count in China over the next five years, doubling down on the market as traffic growth comes under pressure in the United States.

The U.S. coffee chain, which recently raised $7.15 billion in a deal with Nestle SA (NESN.S), aims to have 6,000 stores in the country by the end of 2022, it said in a statement. It has around 3,300 stores in 141 cities in China currently.

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Starbucks Corp (SBUX.O) is looking to more than triple its revenue and almost double its store count in China over the next five years, doubling down on the market as traffic growth comes under pressure in the United States. It has around 3,300 stores in 141 cities in China currently. Starbucks dominates.

Starbucks Corp (SBUX.O) is looking to more than triple its revenue and almost double its store count in China over the next five years, doubling down on the market as traffic growth comes under pressure in the United States. It has around 3,300 stores in 141 cities in China currently. Starbucks dominates.

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Starbucks dominates China's coffee scene, although it is seeing more competition from smaller rivals, similar to how it is coming under pressure from a "third wave" of boutique coffee sellers and cheaper rivals in the United States.

Late last year it launched its first overseas "Reserve Roastery" - an opulent flagship store with gourmet coffees and a bakery - in Shanghai, where executive chairman Howard Schultz told Reuters store numbers in China would hit 10,000 within a decade, overtaking even the U.S. market.

Starbucks also said it expects to more than double its operating income in China over the next 5 years, relative to 2017.

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This month Starbucks struck a deal with Nestle, the world's largest food and beverage company, to give the Swiss firm exclusive rights to sell Starbucks ' packaged coffees and teas around the world.

It plans to triple its revenue and double its operating profit in China between 2017 and 2022 . HONG KONG - Starbucks Corp., the world's largest coffee chain, said on Tuesday it aims to open 500 stores in China this year, shrugging off a slowdown in the world's

It made $3.24 billion in China/Asia Pacific revenue in the past financial year while operating income was $764.8 million, according to calculations by Reuters. A breakdown for China alone was not immediately available.

This month Starbucks struck a deal with Nestle, the world's largest food and beverage company, to give the Swiss firm exclusive rights to sell Starbucks' packaged coffees and teas around the world.

Starbucks said the alliance with Nestle would help further extend the coffee chain's reach and scale throughout China.

"Starbucks will look to leverage the recently announced global coffee alliance with Nestle to provide even more at-home options to the Chinese consumer in the future," it added.

(Reporting by Adam Jourdan; Editing by Edwina Gibbs)

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