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Money Instagram’s shameless Snapchat knockoff is doing marvelously well

10:50  12 january  2017
10:50  12 january  2017 Source:   msn.com

Instagram prepares to place ads within your Stories

  Instagram prepares to place ads within your Stories The Facebook-owned social media platform is testing ad placements that would help monetize its highly popular, Snapchat-like "Stories" feature.Users should expect to begin seeing the ads, which will be limited to fifteen seconds each, within the coming weeks, Instagram tells us. The Facebook-owned social sharing platform will start tests with a limited number of global brands, including Nike, Netflix, and Maybelline New York.

There’ s no shame in copying if it works. Yesterday (Jan. 11) Instagram announced that Instagram Stories, a feature it launched in August 2016 that was a blatant copy of Snapchat , has accumulated 150 million daily active users . That’ s exactly how many users Snapchat had as of June 2016 .

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There’s no shame in copying if it works.

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Bumble is launching video stories to show more of your match

  Bumble is launching video stories to show more of your match Bumble will soon release BumbleVID, which will allow users from across the dating platform to create a story with unlimited 10-second videos, which will each delete after 24 hours.Here’s how it will work. Users record 10-second videos from directly withinHere’s how it will work. Users record 10-second videos from directly within Bumble. These videos then post to their profile, and can be viewed by anyone who comes across their profile while swiping. You can also draw on these video, and eventually the dating app will introduce features to add additional depth to your video – like filters, location tagging, etc.

Since Instagram launched Stories last summer, it' s raised eyebrows in the tech world for replicating Snapchat ' s feature of the same name. “I wonder if what sort of offends sensibilities about what Instagram is doing now is it doesn’t seem so much like they're adding any value themselves,” she

Being shameless in the age of Instagram and Snapchat is unlike Frida’ s time because ultimately we control what people see and don’t see, and that sort of editing and attention to detail suggests a mindset that deviates from the wild nature of shamelessness . The reality is that if Frida were doing her thing

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Yesterday (Jan. 11) Instagram announced that Instagram Stories, a feature it launched in August 2016 that was a blatant copy of Snapchat, has accumulated 150 million daily active users. That’s exactly how many users Snapchat had as of June 2016. That in turn means it’s taken Instagram Stories about four months to get the same number of users it took Snapchat over four years to attract.

The feature’s fast uptake suggests that Facebook has a formidable competitor to Snapchat under its belt, which could put pressure on the latter as it prepares for an IPO.

Snapchat simplifies its app as it prepares for IPO

  Snapchat simplifies its app as it prepares for IPO Ahead of its IPO scheduled later this year, Snapchat has upgraded its app to make it easier for users to navigate the social networking platform.  The new design makes it easier for users to navigate through a search bar, located at the top of the screen and also serves as a shortcut to the profile. Snapchat told CNBC that the search bar lets you explore by title to find specific publisher stories and Our Stories in iOS. In addition to this, users can also access their profile from any screen by tapping Bitmoji, or the ghost icon if the Bitmoji is not linked. The design also makes it easier to find friends.

Facebook’ s habit of ripping off Snapchat has reached a whole new level. “Our goal here is to give people more to do on Facebook and that’ s really been the main inspiration,” Connor Hayes Facebook has deals to license content from six film studios, as well as from two artists, said Kristen Spilman

Not only does it run Allo and Duo (which would arguably be better combined, a la Facebook Messenger), it also split Hangouts into two apps – Chat, a Slack competitor, and video and audio Snapchat ’s user base likely skews younger than Instagram ’ s , which has been around for much longer.

After Snapchat rejected Facebook’s offer to purchase the company in late 2013 for a reported $3 billion, Facebook has made efforts to outdo the social media app, correctly sensing Snapchat had tapped into the next big trend in mobile. But its first attempts, the apps Poke and Slingshot, shuttered almost as soon as they launched. Instagram Stories had a distinct advantage, however, as it appears within Instagram itself, thereby available to hundreds of millions of users without requiring a trip to the app store.

Instagram Stories closely mimics Snapchat—users can broadcast short videos to their followers, which disappear 24 hours after getting sent out. Upon its launch Instagram CEO Kevin Systrom said he felt no shame about playing the role of copycat. In an interview with TechCrunch at the time of its launch, he admitted that Snapchat “deserve[s] all the credit” for the concept, adding that copying ideas remains somewhat of a tradition in Silicon Valley. “Gmail was not the first email client. Google Maps was certainly not the first map. The iPhone was definitely not the first phone. The question is what do you do with that format?” Systrom said.

Snapchat accused of lying about user numbers to inflate value of IPO

  Snapchat accused of lying about user numbers to inflate value of IPO Former employee filed lawsuit saying tech company misrepresented internal numbers about users and growth ahead of possible $25bn initial public offering and has filed a lawsuit alleging wrongful termination over his refusal to cooperate.Anthony Pompliano filed a lawsuit against the social media company on Wednesday in Los Angeles. In the suit, Pompliano alleges that Snapchat misrepresented its internal numbers about users and growth, “out of the avarice of the small group of executives” who hope for a huge valuation.

Anecdotal report: I view far more video on Insta stories than I ever did on Snap. Then again, I'm not Snap' s demohttps qz.com/883624/ instagrams - shameless - snapchat - knockoff - is - doing - marvelously - well / …

Snapchat Support. Discover tips and tricks, find answers to common questions, and get help! How do I reset my password? How do I create a On-Demand Geofilter? What does 'Could Not Connect' error message mean?

The feature’s growth has led Instagram to start launching advertising within Instagram Stories’ stream of videos—meaning that in between clips sent out by friends, viewers will see video ads placed by big brands. Already, it has signed on Netflix, Nike, and Buick as clients. This means that Instagram will compete directly with Snapchat for advertising dollars.

It’s not clear if Instagram Stories is stealing users away from Snapchat, or merely attracting new users to video sharing. Snapchat’s user base likely skews younger than Instagram’s, which has been around for much longer. Instagram also has a lead on Snapchat beyond North America—60 percent of Snapchat users reside outside of the US and Canada as of September 2016, compared to 80 percent for Instagram as of June 2016. Last week, Snapchat’s parent Snap declared its London office its “international headquarters,” suggesting that a broader global push is on the way.

Snap’s listing is reported to occur this March, at a $25 billion valuation. While the company has generated $1 billion in revenue, it has yet to make a profit. Newly-listed internet companies are often relieved from pressure to give investors returns immediately, as shareholders prioritize growth over making money. But against a fast-growing competitor with plenty of cash from Facebook, that pressure could come sooner rather than later.

A sure shot.© Provided by Quartz A sure shot.

Google is bringing its clever Assistant to Android TV, smartwatches and cars .
If you’ve tried Google’s Home device, you’ve probably encountered its smart voice-activated Assistant, delivering relevant information from the Web and playing music and video on demand. Google’s rival to Siri and Alexa will become available on Android TV-based televisions and set-top boxes running Android Marshmallow 6.

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