Sports Lonzo Ball Continues to Create Controversy With His Shoes

09:41  17 july  2017
09:41  17 july  2017 Source:   12up

How one simple mistake almost led to another high-profile golf rules controversy

  How one simple mistake almost led to another high-profile golf rules controversy Here's how it went down.

The Game is trying to help out the parents of kids who want a pair of Lonzo Ball 's new sneakers by buying and giving away 10 pairs of the shoes . Lonzo Ball ‘s new sneaker line under his family’s Big Baller Brand is still brewing up controversy with its Zip. Continue and Activate. Log in to XXL Mag.

That Lonzo Ball is going to have his own sneaker from his own brand is not unprecedented. Most athletic shoe brands spend 12-13% of sales on marketing (or as Nike cutely calls it, “demand creation ”).

2017 Las Vegas Summer League Los Angeles Lakers v Dallas Mavericks © Ethan Miller/GettyImages 2017 Las Vegas Summer League Los Angeles Lakers v Dallas Mavericks

Big Baller Brand what?

Lonzo Ball has created a ton of controversy after deciding not to wear his signature BBB shoes in recent Summer League games. 

Ball has since tried out a number of different shoes. He's gone from Nike to Adidas to Under Armour and now Jordan. In Sunday's Summer League semifinal against the Dallas Mavericks, he's ditching the ZO2's once again and wearing the Air Jordan 31s.

When asked if he was trying to start a bidding war Ball had a classic Ball family response.

This quote is in reference to all of the companies that did not want to strike a licensing deal with his father, LaVar, earlier this year. Because of this, Lonzo came into the league as an independent athlete and able to wear whatever shoes he wants.

Also watch: Lonzo Ball drops BBB to wear Nike shoes in Summer League (Provided by Fox Sports)

What to watch next
  • Chris O'Grady says a couple poor pitches cost him

    Chris O'Grady says a couple poor pitches cost him

    FOXSports Logo
    FOXSports
    2:23
  • Matheny: Protecting one-run ninths is 'especially hard here'

    Matheny: Protecting one-run ninths is 'especially hard here'

    FOXSports Logo
    FOXSports
    3:22
  • Don Mattingly: We had a few chances but couldn't get the big hit

    Don Mattingly: We had a few chances but couldn't get the big hit

    FOXSports Logo
    FOXSports
    4:56
  • WATCH: Mike Napoli ties game with huge home run

    WATCH: Mike Napoli ties game with huge home run

    FOXSports Logo
    FOXSports
    0:36
  • Uecker, Attanasio on Bud Selig's upcoming HOF induction, Milwaukee ties

    Uecker, Attanasio on Bud Selig's upcoming HOF induction, Milwaukee ties

    FOXSports Logo
    FOXSports
    0:54
  • Dennis Smith Jr is as good as advertised | SportsDay On-Air

    Dennis Smith Jr is as good as advertised | SportsDay On-Air

    FOXSports Logo
    FOXSports
    0:12
  • Dirk playing the veteran role perfectly | SportsDay On-Air

    Dirk playing the veteran role perfectly | SportsDay On-Air

    FOXSports Logo
    FOXSports
    0:21
  • Dennis Smith Jr proving to be top class | SportsDay On-Air

    Dennis Smith Jr proving to be top class | SportsDay On-Air

    FOXSports Logo
    FOXSports
    0:20
  • Was that Jim Carey or Rick Carlisle? | SportsDay On-Air

    Was that Jim Carey or Rick Carlisle? | SportsDay On-Air

    FOXSports Logo
    FOXSports
    0:23
  • Bryce Harper is a Dak, Cowboys fan | SportsDay On-Air

    Bryce Harper is a Dak, Cowboys fan | SportsDay On-Air

    FOXSports Logo
    FOXSports
    0:35
  • Romo good enough for the tour? | SportsDay On-Air

    Romo good enough for the tour? | SportsDay On-Air

    FOXSports Logo
    FOXSports
    0:24
  • Mavs fans should be excited about Dennis Smith Jr | SportsDay On-Air

    Mavs fans should be excited about Dennis Smith Jr | SportsDay On-Air

    FOXSports Logo
    FOXSports
    0:18
  • Is Conor McGregor ready to take over boxing? | SportsDay On-Air

    Is Conor McGregor ready to take over boxing? | SportsDay On-Air

    FOXSports Logo
    FOXSports
    0:25
  • Chris Archer looks for win No. 8 Sunday in L.A.

    Chris Archer looks for win No. 8 Sunday in L.A.

    FOXSports Logo
    FOXSports
    1:17
  • Steven Souza Jr. feeling grateful after setting career-high with 18th homer

    Steven Souza Jr. feeling grateful after setting career-high with 18th homer

    FOXSports Logo
    FOXSports
    2:05
  • Alex Cobb gives credit to defense after his start

    Alex Cobb gives credit to defense after his start

    FOXSports Logo
    FOXSports
    4:52
UP NEXT
UP NEXT

The best part about this is that Lonzo is playing his best basketball when wearing the other shoes. He has three triple-doubles in his last three games. Coincidence? 

LaVar: BBB holding 'no negotiations with Nike' at this time

  LaVar: BBB holding 'no negotiations with Nike' at this time Even LeBron James is pitching Lonzo Ball to join Nike, but LaVar Ball is driving a hard bargain. LaVar confirmed to ESPN's Darren Rovell that Big Baller Brand is not speaking with Nike, despite Lonzo choosing to wear Kobe ADs in Wednesday's breakout performance at Las Vegas Summer League. "No negotiations with Nike," LaVar toldLaVar confirmed to ESPN's Darren Rovell that Big Baller Brand is not speaking with Nike, despite Lonzo choosing to wear Kobe ADs in Wednesday's breakout performance at Las Vegas Summer League.

LaVar Ball has made headlines for his outrageous statements about his son, Lonzo , who is expected to be a top pick in Thursday's NBA Draft. What we do know is that he's at least managed to handle the tension and expectations that LaVar has created with the best kryptonite: a sense of humor and a

He said he will continue to wear kobes and others in a previous interview.SMH this is embarrassing some of the things yall say to get a headline. Toebey Kid. Massive media coverage on Lonzo Ball changing his shoes .

LaVar also does not seem to be worried about the move. He said that this is a message to all of the big athletic brands. 

In the end, this is a brilliant marketing move. LaVar doesn't want Big Baller Brand to be making their own shoes, he wants to be licensing his product to the big market brands. This ploy could easily pay off. 

And let's be real: Who really wants to pay $495 (C$626) for shoes that look like they came straight out of NBA 2k?

Also see: 10 things you could buy with the money spent this NBA offseason (Provided by USA Today Sports)

NBA: Atlanta Hawks at Boston Celtics 10 things you could buy with the money spent this NBA offseason

Halle Berry: 'I'm not pregnant and I don't have 12 toes' .
Halle Berry: 'I'm not pregnant and I don't have 12 toes'The Monster's Ball star admits many odd stories stick to her - even when she has shot them down, and one of the weirdest was a tabloid howler about a sixth toe.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!