Technology Facebook Messenger plugin enables cross-platform customer service

06:07  08 november  2017
06:07  08 november  2017 Source:   Engadget

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1h ago in. Services . Facebook Messenger plugin enables cross - platform customer service . Businesses can install the plugin to carry chats over to their own sites.

1h ago in. Services . Facebook Messenger plugin enables cross - platform customer service . Businesses can install the plugin to carry chats over to their own sites.

a screenshot of a cell phone© Provided by Engadget While most of the billion-plus users on Facebook Messenger are individuals, the company has refined its messaging platform to be more business-friendly.

Back in April, it introduced a Discover tab to better connect individuals with companies they'd enjoy, as well as improved chatbot functionality. All of these have focused on improving the business-customer relationship, and the newest addition is no exception. Today's update adds Customer Chat, a plugin that lets businesses carry on Facebook Messenger conversations right on their own website.

a screenshot of a cell phone© Facebook This enables companies to have a continuous chat session, regardless of whether a user is on Facebook Messenger or the company's home page. It'll also work across devices -- something key since so many customers do everything on mobile these days. These persistent conversations are a boon for the business as well; it means businesses can keep a record of the entire interaction, making sure they don't lose track of the original request or complaint. Companies can set Customer Chat up for sales, service or whatever they'd need live chat for. While the feature is currently in closed beta, interested businesses can register on a waitlist to integrate Customer Chat on their own site.

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