Technology One Facebook ‘like’ is all it takes for targeted adverts

17:37  14 november  2017
17:37  14 november  2017 Source:   Alphr

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Just one Facebook ' like ' is all it takes for advertisers to know your personality type and influence your behaviour with targeted ads . They showed these adverts to people based on a single ' like ' linked to their page that suggested they were either an introvert or extrovert.

Online ad campaigns based on smallest expressions of preference reveal effect of ‘mass psychological persuasion’.

One Facebook ‘like’ is all it takes for targeted adverts© Alphr.com One Facebook ‘like’ is all it takes for targeted adverts Researchers in the UK and US have showed how “mass psychological persuasion” can be used to target people on Facebook with advertisements, using nothing more than a single ‘like’.

More than 3.5 million people aged between 18-40 were gauged to be either introverted or extroverted, based only on a single ‘like’ per person.

Once an individual’s psychological characteristics had been discerned, they were shown tailored advertisements that reflected these personality types. These targeted campaigns boosted clicks for beauty products and apps by up to 40%, and sales for up to 50% compared with untargeted ads.

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Are you using Facebook advertising in your marketing strategy? Take a look at these examples of what works and what doesn't. Your Facebook ‘ likes ’ are a good indicator of your popularity online, but it ’s click-throughs that you’re really after.

Facebook Adverts look slightly different depending on the results you want. It takes money to make money – the same goes with the quantity of followers on FB. AND TO THINK I wanted to resume facebook targeted advertising after i gathered like a couple hundreds of likes from generic people

The study, published in the US journal Proceedings of the National Academy of Sciences, aims to show how even a miniscule interaction online could be used to influence thought and action. The work was carried out for unnamed companies, although the researchers did not benefit financially from the ad campaigns.

“The capacity to implement psychological mass persuasion in the real world carries both opportunities and ethical challenges,” the paper reads. “On the one hand, psychological persuasion could be used to help individuals make better decisions and alleviate many of today’s societal ills.

“On the other hand, psychological persuasion might be used to exploit ‘weaknesses’ in a person’s character. It could, for instance, be applied to target online casino advertisements at individuals who have psychological traits associated with pathological gambling.”

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Last week, I talked about the 2 things real estate agents should NEVER do to get Facebook likes . If you haven’t read that article yet, please go there first and read it before you read this article. Today I’m going to show you how to get those valuable, targeted likes your page so desperately needs in order

This article will take a look at eight targeting best practice strategies within Facebook Power Editor and how to test your advertisements to ensure you’re getting the most for your money. I’ll also drop three top tips that could change how you advertise on Facebook .

The researchers also mention reports that campaigns in the 2016 US presidential election used psychological profiles of millions of US citizens to suppress their votes and keep them away from the ballots on election day. “The veracity of this news story is uncertain,” they add, noting that it does illustrate how “psychological mass persuasion” could be abused on a wider scale than selling beauty products.

“We wanted to provide some scientific evidence that psychological targeting works, to show policymakers that it works, to show people on the street that it works, and say this is what we can do simply by looking at your Facebook likes. This is the way we can influence behaviour,” Sandra Matz, one of the study’s authors and a computational social scientist at Columbia Business School in New York, told the Guardian.

While there has been criticism about whose hands the research plays into, it does show just how little information a user needs to give about themselves – and how seemingly innocuous that data needs to be – for it to be leveraged on a large scale.

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Facebook ads can be an incredible way to reach your target audience. ? Once you select an objective for your advert , you’ll be guided through the process of creating your ad and get to choose one of five Over to you! Thanks so much for taking the time to read through this guide, I hope it was helpful! And is there anything else related to Facebook Ads you’d like to see us talk more about?

What are Facebook Like Ads ? A " Like Ad " is simply an ad on Facebook that shows one of your friends has Liked a certain page. If you choose the manual bid, Facebook will give you a "Suggested bid" which will be based on what others are paying based on how you targeted the ad .

In October Alphr spoke to the inventor of the Facebook ‘like’ button – Justin Rosenstein – who spoke about the initial impetus behind the mechanism and noted that tech companies have a “huge responsibility” to think about the kinds of behaviours they are generating in the world.

“Humans are very malleable,” said Rosenstein. “It's like architecture. Architects will understand that [one] structure will cause people to flow while certain architectures will cause people to feel isolated. Others will cause people to come together. When you're architecting software, you're creating similar dynamics where you can result in people exhibiting different kinds of behaviours in their lives unconsciously.”

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