Technology Amazon Prime Video comes to Apple TV, finally

06:36  07 december  2017
06:36  07 december  2017 Source:   The Verge

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That move would allow Amazon Prime Video subscribers to easily watch TV shows and movies from the service using Apple TV . The deal talks come at a time when Amazon ’s video business has become increasingly important to Prime , the annual membership that fuels the company’s

The rumors were true: Amazon ’s video app is finally coming to Apple ’s TV streaming box. Today at WWDC, it was announced that Amazon Prime Video will soon be available for Apple TV .

screen of a cell phone© Provided by The Verge It's here at last: the Amazon Prime Video app is now available for the Apple TV. The app arrives six months after Apple CEO Tim Cook said it would arrive “later this year” and with just days to spare in 2017. The iOS app was just updated to 5.0 as well, with a note that says the tvOS version is now available to download on Apple TV 3rd generation devices or later. (If don’t see it, try searching for “Amazon Prime Video” on your Apple TV).

The native Prime Video application joins similar apps from Hulu, Netflix, and other streaming services available on the Apple TV. Previously, Prime Video could only be played on the Apple TV over a wireless AirPlay connection from another Apple device. The new app should be far more convenient to use and greatly improve the viewing experience.

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Amazon and Apple have finally come to an agreement to bring Amazon ’s video app to the Apple TV streaming box, Apple CEO Tim Cook announced at the That means Amazon Prime Video subscribers will soon be able to stream TV shows and movies to their TV using an Apple TV device.

At WWDC this morning, Apple has confirmed that Amazon Prime Video will finally be coming to Apple TV and tvOS sometime later this year. With the new app, users will be able to add Amazon Prime TV content directly into Apple 's TV app.

Today’s (December 6) app release should open the door for Amazon to start selling the Apple TV again. Amazon CEO Jeff Bezos refused to sell Apple's streaming TV box unless his company’s Prime Video app could be installed. Amazon did list the Apple TV briefly in September after refusing to sell it since 2015. “We want our player, our Prime Video player, to be on the device, and we want it to be on the device with acceptable business terms,” said Bezos at Code Conference 2016. “And if you can’t, then we don't want to sell it to our customers, because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed. And they’re going to return it.” It's this same sentiment that's at least partially fueling the current feud between Amazon and Google.

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The company had a big year in 2017. Could next year be even bigger?In 2017, with the iPhone X, Apple revamped its popular smartphone for the first time in years, removing the home button and integrating an OLED screen that stretches across the entire front of the display. It showed off its new HomePod speaker and updated the Apple Watch. Sales of the iPad even started to rise again after sagging for about three years.

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