Technology Apple vows new parental controls amid child addiction fears

18:07  09 january  2018
18:07  09 january  2018 Source:   Roadshow

Apple to add 'robust' parental tools to iPhones, iPads after investors warn of addiction risks

  Apple to add 'robust' parental tools to iPhones, iPads after investors warn of addiction risks Moves in response to letter from two investors urging Apple to do more to fight smartphone addiction among kids. On Monday, New York-based Jana Partners LLC and the California State Teachers’ Retirement System wrote a letter to Apple expressing concerns the impact smartphones and social media can have on kids.

IPhone maker promises in features in response to two major shareholders' concerns over children 's use of its smartphones.

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6-year-old boy playing with an Iphone, France. (Photo by: Godong/UIG via Getty Images)© Provided by CNET 6-year-old boy playing with an Iphone, France. (Photo by: Godong/UIG via Getty Images) Apple said it plans to introduce new features to help parents manage their children's use of its smartphones amid two major shareholders' concerns of young people becoming addicted to the company's iPhones.

"Apple has always looked out for kids, and we work hard to create powerful products that inspire, entertain, and educate children while also helping parents protect them online," an Apple representative said in a statement late Monday.

"We have new features and enhancements planned for the future, to add functionality and make these tools even more robust," the Apple representative added.

Apple's latest acquisition will bolster its tools for app developers

  Apple's latest acquisition will bolster its tools for app developers Apple is no stranger to acquisitions. Back in 2014, it bought the company behind TestFlight, a system that lets iOS developers get their app out to tens of thousands of beta testers ahead of launch. The startup says that it has joined Apple's Xcode engineering group and is accepting no new customers, though the service will remain available to existing ones. The free starter plans and Android customers will lose access as of March 1st of this year. Apple confirmed the acquisition to TechCrunch, as well.

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The statement came in response to an open letter, published Saturday, that asked Apple to take a socially responsible approach to helping parents navigate the tricky waters of phone ownership among kids.

"By doing so, we believe Apple would once again be playing a pioneering role, this time by setting an example about the obligations of technology companies to their youngest customers," wrote Jana Partners and the California State Teachers' Retirement System, which together own a $2 billion stake in Apple.

"There is a growing body of evidence that, for at least some of the most frequent young users, this may be having unintentional negative consequences," the investors wrote.

A 2016 report by social agency Influence Central said that the average age for children to get a phone was 10.3. Many manufacturers make cheaper and more basic entry-level phones aimed at children, but Apple products are still highly prized by children and teenagers.

Apple didn't describe the new features it has planned, but said parents already have the ability to control and restrict content on iOS devices, including apps, movies, websites and music. "Effectively anything a child could download or access online can be easily blocked or restricted by a parent," Apple said.

Apple AR Glasses Explained In New Patent .
A new patent application is suggesting that Apple’s AR/VR glasses will have near-eye displays.Just recently the European Patent Office published a new patent application from Tim Cook’s company, and it is one that details Apple’s plans for its augmented reality glasses. Based on the published document, Apple’s AR glasses could include near-eye displays that are designed to project images close to the user’s eyes.

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