Technology Spotify Is Said to Plan New Version of Free Music Service

11:51  11 april  2018
11:51  11 april  2018 Source:   Bloomberg

Spotify opens trading on NYSE at nearly $166 a share

  Spotify opens trading on NYSE at nearly $166 a share Spotify opens trading on NYSE at nearly $166 a shareThe opening price was well above the reference price of $132 a share set by the stock exchange on Monday, which valued the streaming site at $29.5 billion.

Spotify is planning to introduce a free mobile version of its streaming music service , according to The Wall Street Journal. The free version is said to be ad-supported and focused around playing The service could be announced as soon as next week at a Spotify event in New York City.

Spotify is reportedly planning to launch a free mobile music service . “ Spotify AB is planning a free , ad-supported version of its streaming- music service on mobile devices, according to people Spotify invited journalists to a media event in New York next week, but hasn’t said what it’s about.

  Spotify Is Said to Plan New Version of Free Music Service © REUTERS/Dado Ruvic/Illustration (Bloomberg) -- Spotify Technology SA is developing a new version of its free music service, the first big product change since the streaming company went public last week, according to people familiar with the matter.

The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private. An announcement is expected within a couple weeks.

Spotify needs to attract large numbers of new listeners to satisfy investors who value the newly public company based on user growth. The free service generates customers that the company can steer into its paid offerings. The paid version accounts for less than half of Spotify’s customer base, but generated about 90 percent of its 4.09 billion euros in 2017 revenue.

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I say Spotify is currently the best service for music . I do sometimes use the free versions of Spotify , Pandora, Slacker, Jango, Grooveshark (until it shut down only days ago), iHeart Radio, and a couple others to try and hear new to me music though - usually Spotify since you can search for and

The long awaited streaming music service , Spotify landed in the U.S. last week. First off, at this point Spotify is an invitation-only service for the free plan . And to my huge surprise, when you‘re listening to say an album, Spotify even interrupts your listening with a brief commercial break and

This model has worked well. Stockholm-based Spotify had 157 million user at the end of 2017, including 71 million paid subscribers. That’s the most of any online music service. The growth of paid streaming has boosted music industry sales for three years in a row.

With the updated service, free mobile listeners will be able to access playlists more quickly and have more control over what songs they hear on top playlists, mimicking Spotify’s ad-free subscription product. The basic package is $9.99 a month.

Spotify expects to reach about 200 million users by the end of the year, and as many as 96 million subscribers, according to a March forecast. Technology giants Inc., Apple Inc. and Alphabet Inc. are all vying for a larger share of the music subscription market.

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That makes it equal to the free versions of Pandora and Apple’s iTunes Radio in terms of functionality. And Google’s All Access music service doesn’t offer a free tier at all, making Spotify the better choice if you don’t plan on spending any money.

The New Spotify . Multiple sources close to Spotify confirmed that the company is building out a browser version of its service . Finally, as smart phones proliferate and networks improve to handle streaming music , Spotify may change its price plans to encourage mobile usage.

Musicians Critical

a screenshot of a cell phone: Growth Projections© Bloomberg Growth Projections Musicians have criticized Spotify for giving away music for free, and record label executives have asked Spotify to limit what is available to customers who don’t pay. The labels scored one victory last year in the latest round of negotiations, convincing Spotify to let artists delay the release of new works on the free service.

Spotify has otherwise resisted calls to change the free service, insisting it needed a compelling offering to compete with YouTube, the world’s most popular video site. Users of Spotify’s ad-supported free service are unable to listen to every song in the library on-demand, as paid users can, but they can listen to most major playlists and songs on shuffle.

The music industry has been gossiping about Spotify’s plans since it invited members of the media to an announcement scheduled for April 24. Some reports have speculated Spotify will be unveiling a speaker. The company has been hiring executives who specialize in hardware at the same time rivals Apple, YouTube parent Alphabet and Amazon are selling new home speakers.

--With assistance from Mark Gurman

To contact the reporter on this story: Lucas Shaw in Los Angeles at

To contact the editors responsible for this story: Crayton Harrison at, Rob Golum, Alistair Barr

©2018 Bloomberg L.P.

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