Weekend Reads Wal-Mart's New Name: It's Not Just a Store Anymore

05:53  07 december  2017
05:53  07 december  2017 Source:   MSN

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It ' s a discount store -a very, very big discount store -and it will do just about anything to get bigger. Weirdest part is, both these companies are named Wal - Mart Stores Inc. No small omission, since the main reason we can't shop at Ed' s Variety Store anymore is that we stopped shopping at Ed' s

While it had opened 161 small-format stores last year, it opened 70 of them this year, and just 20 are planned for next year. Supercenter construction would fall to only 35 new stores in fiscal 2018. Yet despite the dramatic cutback in new store openings, Wal - Mart ' s capital expenditure budget is hardly

Wal-Mart Stores Inc. is taking the stores out of Wal-Mart.

The retail behemoth with more than 11,700 locations around the world announced Wednesday that it will shorten its legal name to Walmart Inc. The move highlights the company’s shift away from building traditional stores toward competing online with rival Amazon.com Inc.

“We felt it was best to have a name that was consistent with the idea that you can shop us however you like as a customer,” said Wal-Mart Chief Executive Doug McMillon.

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Please contact your hosting administrator. Wal Mart iPhone Details Emerge.

Then it gave me an error that says 'The SSN you have entered is not valid for your user name .' What does that mean?" Go to the Wal - Mart store , Sam' s Club, or Distribution Center where you wish to apply and let personnel know about it .

Other big companies have changed names to signal a shift in strategy to customers or investors. Steve Jobs in 2007 decided to shorten Apple Computer Inc.’s name to Apple Inc. as it moved into phones and other devices. Google Inc. became Alphabet Inc. in 2015 as the company branched out into more businesses beyond search, like self-driving cars and robots.

Companies that are in the midst of change often struggle to “sit down with a group of investors and say, ‘Forget everything you heard before, we are different now,’” said branding consultant Allen Adamson. “That is why some companies pursue a change.”

Sam Walton opened the first Walmart store in 1962 in Rogers, Ark., after opening several stores with other names including a Walton’s 5 & 10. The name Walmart came from Bob Bogle, one of the first store managers, according to Mr. Walton’s autobiography. The company incorporated in 1969 as Wal-Mart Inc., then became Wal-Mart Stores Inc. in 1970 when it went public.

Guard appears to pull knife on shoplifter in store

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Evan Schuman: The new Apple Stores show how compelling in- store can be.

Stores still account for more than 95% of its revenue, but in recent years the company has shifted away from opening hundreds of new stores to pouring funds into growing online and improving existing stores.

Last year, Wal-Mart purchased online retailer Jet.com for $3.3 billion to expand its e-commerce efforts. In the most recent quarter, sales rose the fastest in nearly a decade, boosted by accelerating online sales and more shoppers visiting stores.

To pay for the online strategy, executives said in October that the retailer would deepen cost-cutting and only open around two dozen U.S. stores next fiscal year, the lowest number in at least 25 years.

The corporate name change “is just a symbol of how customers are shopping us today and how they’ll increasingly shop us in the future,” Mr. McMillon wrote in a blog post. “Whether it’s in our stores, on our sites, with our apps, by using their voice or whatever comes next.”

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Buy, Sell, or Hold: Wal - Mart and the New Frugality. Written by Steve Christ. Posted July 2, 2009 at 3:04PM. As the world' s biggest retailer with a market cap of over 0 billion, Wal - Mart is more than just a discount store .

I make store names possessive as well, entirely unconsciously. (I'm from upstate New York, but not Buffalo, in case we're still taking demographics on it .) If I went to Wal * Mart , which I don't, I would just say " Wal * Mart ". Not "the Wal * Mart " and not " Wal * Marts ".

The new legal name will take effect Feb. 1, the company said.

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Many corporate name changes are spawned by acquisitions or reorganizations. The 2000 merger of Bell Atlantic Corp. and GTE Corp. gave the world Verizon Communications Inc. Just this year, Coach Inc. changed its name to Tapestry Inc. after buying rival Kate Spade & Co. 

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Posted by Member: Separate names with a comma. Newer Than: Search this thread only. I just see a lot of negative posts in here about Wal - mart . You would think Wal - mart was Hitler or something. Wal - mart isn't a manufacturer , they are a retail store . so it ' s impossible for Walmart

Wal - Mart corporate lore says that the idea for the greeter was born in Louisana, when none other than Sam Walton himself walked into a store with a shoplifing problem and was welcomed by an "associate" put there by the store manager.

Others were the result of necessity. Limited Brands Inc. became L Brands Inc. in 2013 after founder and CEO Leslie Wexner sold off his original retail chain, The Limited. During the 1990s dot-com boom, companies like 1-800-Flowers Inc. appended “.com” to their nameplate. Though many raced to drop it after the 2000 bust.

A few name changes have been head scratchers. Kraft Foods Inc. raised eyebrows when it choose to name its global snacks business Mondelēz International Inc. in 2012.

Tribune Publishing Co., whose newspapers include the Los Angeles Times and the Chicago Tribune, received a similar critique when changed its name to Tronc Inc. last year.

Though Wal-Mart’s change is comparatively subtle, Mr. McMillon looked to head off one potential conflict. “While our new legal name removes the dash, we’re not planning to change the Walmart cheer,” he wrote in his blog post.

Wal-Mart employees in stores and corporate offices often begin meetings by shouting the spelling of Wal-Mart, including the “squiggly,” the internal name for the hyphen in Wal-Mart.

“It’s important to have some fun at work,” he wrote, “so for our associates in countries where your cheer calls for the squiggly, keep doing it!”

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