Weekend Reads Grieving dad buys Super Bowl ad in Florida to reach Trump

19:27  05 february  2018
19:27  05 february  2018 Source:   cbsnews.com

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Hannah Eimers, who was killed in a 2016 car crash in Tennessee. (Photo courtesy the Eimers family). Tennessee dad buys pre- Super Bowl ad in daughter’s death has bought a 30-second ad during Sunday’s Super Bowl pre-game coverage in hopes of getting President Donald Trump ’s attention.

a man standing in front of a mirror posing for the camera: Hannah's dad Steve Eimers.© CBS News Hannah's dad Steve Eimers. A Tennessee man is hoping to catch President Trump's attention and raise awareness about a safety issue that changed his family forever. Steve Eimers paid $1,000 to run a message in West Palm Beach during the Super Bowl with the hope that the president is watching from his Mar-a-Lago resort, reports CBS News correspondent Kris Van Cleave.

Eimers' 17-year-old daughter Hannah was killed when she struck an X-LITE guardrail in Tennessee in 2016.

"It was worth taking that shot to see if maybe the president will see this," he said.

Instead of collapsing on itself – as the device is meant to – police say the rail acted as a spear, penetrating the driver's door, hitting Hannah in the chest and head. "Nothing prepares you to be the parent of a dead child. And to discover that, well one, the nature of this accident was horrific," Eimers said. At least 13 deaths nationally may involve X-LITE guardrails including a crash in Tennessee that killed 69-year-old Wilbert Byrd and a 59-year-old man in Missouri. Eimers says federal regulators have been slow to act.

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Stephen Eimers bought a 30-second Super Bowl ad in an attempt to get a meeting with President Trump . The 30-second ad , which will play before the game in West Palm Beach, Florida , ends with this hashtag. 'President Trump , your concerns about guardrail spearing are legitimate.

Veterans, NFL Commish, and a grieving dad send Super Bowls messages. The ,000.00 price tag for the PSA is considerably more cost-efficient than the price of a Super Bowl ad , if the president does, in fact, see it. Grieving dad buys # SuperBowl ad in Palm Beach to reach President Trump https

"It's one thing to lose your child to an innocent accident but we lost our daughter to a defective product. And to see the Federal Highway Administration be this dismissive it is – it's insulting," Eimers said. The Federal Highway Administration says safety is the top priority and points to new, more stringent safety criteria that went into effect in January. But lawsuits claim there are more than 14,000 X-LITE's on US roads nationwide Since Hannah's death, Tennessee has begun removing its guardrails, complaining of "installation deficiencies." Ten other states now say they too will get rid of the X-LITEs. In a statement to CBS News, Lindsay Transportation Solutions said the "X-LITE has successfully passed crash and safety tests in accordance with federal standards" and noteed no road safety equipment can prevent injury in every crash scenario.

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A Tennessee man is hoping to catch President Trump 's attention this weekend and raise awareness about a safety issue that changed his family forever.

A father who says his daughter was killed by a defective guardrail bought a Super Bowl ad in hopes President Donald Trump will see it. Steve Eimers says his 17-year-old daughter’s death in 2016 should spark a larger conversation to fix the nation’s infrastructure.

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